POPCORN PLUS
Popcorn Plus is a gourmet popcorn company.
The biggest challenge in this project was to let it appealing to its consumers, in a newly created category in Brazil and strengthen its presence in stores.
The visual identity is based on the main shape of the logo which makes reference to its primaryproduct: the popcorn. It is also the starting point for the creation of all the graphic elements that compose the patterns, unique to each flavour, followed by a delicate system of colours.
Old logo
© 2016 Papanapa
Studio Papanapa. All rigths reserved. Copyright 2011-2015.
Studio Papanapa. All rigths reserved. Copyright 2011-2015.
